Start your book. Actually finish it.
Make it worth putting your name on.
Because in a world where everyone is outsourcing their identity to AI
your real voice is the most disruptive thing you own.
The Influential Author Journey
Whether you know exactly what you want to write or your 17 notebooks are a hot mess, here your scattered ideas will become a book you're proud of, and you become the author whose name belongs on the cover.
You’ll have expert guidance, honest feedback and women writing alongside you, so your book doesn’t disappear into the void when life, doubt or another brilliant idea gets in the way… Again.
It’s time to turn your expertise and lived experience into the book that carries your message further than you ever could alone.
Being a first-time author, I had no idea what was involved in bringing my book to life… but Sally certainly did!
From the moment my heart said ‘yes’ to working with her… the magic began.
Sally possesses a unique ability to capture the true essence, heart and soul of your writing rather than simply putting words on a page. Her extraordinary insight and intuition helped me to see parts of my story I couldn’t, particularly as my book is a deeply personal memoir. She clearly saw and shared my vision, then wholeheartedly ran with it all the way to the finish line.
Writing this book was a healing journey in and of itself and I’ll forever be grateful to Sally for walking beside me. Together we transformed my manuscript from a rustic stack of papers to a stunning masterpiece.
- Kristen Louise
Sally’s ability to tell a story and usher someone into a state of connectedness is powerful yet seems incredibly natural. She's able to listen - to your words, desires & energy, & I believe that's what makes her content & feedback SO powerful.
SJ brilliantly conveys exactly what's needed with her words & I highly recommend her unique style & approach to anyone desiring to deepen the strength of their personal & professional message.
- Lyndsay Lee
Manuscript Editing
You've typed the final sentence and the relief is so overwhelming you don't know whether to dance around the lounge room, burst into tears, open a bottle of something bubbly, or sit there in stunned silence wondering what on earth you're supposed to do next.
Somehow, through all of that, you now have something that actually resembles a finished manuscript. Seriously… Pop the bubbly. Then let’s get this book polished!
Because there comes a point where you need experienced eyes on the page.
You're not handing that manuscript over to just anyone. And nor should you.
I have had Sally be my editing genius twice now on two books.. I completely trust her with my work! I wouldn’t go to anyone else. I’m glad I found her from the beginning of my author journey
- Kasey GriffithI wholeheartedly LOVED my entire experience when working with Sally editing my book. Her professionalism, encouragement, and guidance from the heart was so valuable to me.
I feel she went above and beyond to understand and honour my process. Thank you so much beautiful one.
- Jessie MossI can't even begin to describe the feeling of the moment I got to hold my actual book in my hands for the first time. I think the smile on my face says it all.
Thank you SJ this moment would not have been possible without you and your beautiful and aligned guidance. I feel so privileged to have you walk with me through this process. You truly are an angel
- Jo GaddesYour book. My undivided attention.
You bring your expertise, lived experience and vision. I bring my unmistakable magic, in exactly the way you and your book need it.
The work is precise, deeply personal, and guided by the impact you came here to make..
Applications only.
Bespoke author mentorship
Sally Jane Friday
Author, Hot Mess Goddess, Recovering Journalist
Words... my thing
Writing... my therapist
Chocolate... my drug of choice
Stories that shape the world... my f*cking obsession
I’m the woman people come to when they’re done overthinking their book and ready to actually write it.
Over the years, I’ve helped hundreds of writers, from first-time authors to seasoned professionals, turn scattered ideas, voice notes, and half-written drafts into books that build authority and expand their influence.
I’ve spent decades in journalism, editing, copywriting, and writing books for myself and others.
But more than that, I understand how words shape identity, not just sentences.
That’s why my work isn’t just about writing.
It’s about taking what’s in your head (often layered, complex, hard to pin down) and shaping it into something clear, structured, and powerful enough to stand on its own.
For me your book isn’t just content.
It’s the thing that gets to exist long after you stop explaining yourself.