abracadabra, bitch!

Language is the operating system of our lives…

so here we reclaim our words, our stories, and our worth, one spell-breaking sentence at a time.

Every word you swallow, every label you wear, every story you repeat trains the nervous system and becomes the world you live inside.

Change your words, and you don’t just change your story.
You change everything.

Break the spell. Rewrite your world.

The words we speak (and the ones we silently repeat) become the spells we live inside.

The Abracadabra Effect™ is a four-phase ritual method to disrupt the language that shaped (and shrunk) us.

1. Decode the Spell

Catch the unconscious words + patterns running the show (eg: “I don’t have time”).

2. Break the Spell

Name and dismantle the old word-bonds + beliefs through embodied rituals (burning, breathing, dancing).

3. Rewrite the Spell

Replace with intentional language that matches soul + truth. This is your new spell.

4. Live the Liberation

Integrate, embody, and ripple the change. Speak it. Share it. Stamp it into your story.

A sneak peek inside
Abracadabra, Bitch!

This book became the foundation of the program, the library, and pretty much everything else I've built. Here's a little taste..

“The stories we tell (out loud and in our heads) are spells. And whether you feel it yet or not, you are freaking magic. A modern day genie with an invisible sparkly wand casting spells all over the place.

You’ were just taught to wield it the wrong way.

So was I, and my life was a shit-show that mirrored back to me the belief that I couldn’t save Bec, so I must either be really stupid or a bad person, and both those versions meant I didn’t deserve the life we dreamed of. You may not have had that kind of experience, but trauma looks different for everyone. And so do the belief systems we unknowingly pick up from our parents, friends, peers, work environments, what we read, watch and what we consume.

“There just aren’t enough hours in the day to get everything done.” (Poof! Time disappears faster than your motivation at 3 p.m.)
“I always get sick at the worst time!” (Achoo!)
“I have the worst memory.” (Wait, what were we talking about again?)
“Ugh, this day is gonna be a disaster.” (Disaster mode: ACTIVATED.)

Your words have been shaping your reality since the day you were born.

Why? Because you were designed that way. Your brain is a loyal little soldier, it doesn’t argue, it doesn’t debate, it just follows orders. And it will search for proof to back you up that you were, in fact, right.

It’s not just your brain that is so obliging either. The universe loves to play along too; the unseen forces that weave through reality are always listening. The energetic field that exists all around us and connects us all is constantly responding to the signals you send. Your words don’t just rewire your subconscious, they ripple out into the quantum soup of reality itself.

‘Ugh, I always hit every red light.’ (BOOM, there’s another one!)

‘I never have time for myself.’ (Congratulations, your schedule is now jam-packed with errands, interruptions, and pointless distractions.)

‘I suck at relationships!’ (Got it: subconsciously sabotage every potential good one that comes your way.)

Now, before you freak out, here’s where it gets messy. And I want to make this super clear so read this slowly:

Not everything that happens is because you “manifested” it with your shitty thoughts.

If you’ve dipped your toes in the personal development and spirituality realms, you’ve no doubt heard that we create everything in our reality—the good, the bad, and the oh so ugly. And that if something terrible happens, you attracted it.

That’s toxic positivity wrapped up in pretty words. And it’s bullshit.

BS I lapped up like my life depended upon it!

I spent years doing the inner work, trying to heal the broken parts, clear my blocks, raise my vibration, and keep every thought in check so I didn’t accidentally manifest more of the stuff I was trying to avoid. I became obsessed with controlling my mindset, terrified that if I let myself feel anger, sadness, or fear, I’d attract more of it. Gasp!

So I kept trying to fix all the unruly parts of myself, signing up for program after program, convinced that they would clear my limiting beliefs, past life agreements, lineage wounds, inner child wounds, balance my masculine and feminine, and light up every shadow that dared to exist so I could magically manifest my dream life, with six figure months on repeat.

Seriously, I’ve spent more money trying to fix my ‘money blocks’ than I care to admit. Thousands on coaches, courses, and quantum money activations, convinced the next one would finally unlock my inner millionaire. My bank account still didn’t get the memo, so of course, some savvy words on a landing page (poking those old pain points) convinced me that if I signed up to this one, it would be last course I ever needed. It wasn’t.

Yes, your words are powerful. Yes, they do shape your reality. But this book isn’t about gaslighting you into believing you manifested every shitty experience in your life. It’s not about shaming you for your struggles or major life challenges, or telling you that because things went sideways it’s all your fault. And it’s definitely not about wanting you to read all the magic in these pages from a place of not-enough-ness.

Fuck that, I’m here to help you unleash the magic you already hold!”

Side note: I was writing and editing decades before ai made em dashes cool (and overused on socials). I’ll continue to use them in my books because they have a purpose… so if you’re removing every em dash in your book to not look like ai, breathe. Your words and your story will stand the test of time.

Where You’ll Find The Abracadabra Effect:

In My Writing

It flows through my books, my journals, my letters, my lead magnets. If I write it, I spellcast it, and this method is the undercurrent.

In My Programs

The method is the living spine of Abracadabra, Bitch! and Influential Author , guiding each woman into her own rewrite in books and in life.

In My Life (and yours)

Every conversation, ritual, relationship — I use it daily to catch old spells and speak new ones. You will too.

Continue The Rewrite

The Library
Explore free resources, workbooks, prompts and programs designed to help you reclaim your words and rewrite your world.

Abracadabra, Bitch!
Join the waitlist for the upcoming program and be first to hear when doors open.

The Magic Pen
Thoughts on language, stories, identity, and the words that shape reality.

The Podcast
Unfiltered conversations to reclaim the words that caged us… without pretending to be healed, polished, or pedestalled.

Need a little more SJF?
For books, editing and bespoke support, visit Sally Jane Friday.

#RewriteYourWorld

#BreakTheSpell

#RewriteYourWorld #BreakTheSpell

The world changes every time a woman stops repeating a story that was never hers.

That's how spells are broken.

That's how legacies are written.

That's how worlds are rewritten.

Abracadabra, bitch.


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