abracadabra, bitch!
The words we speak (and the ones we silently repeat) become the spells we live inside.
The Abracadabra Effect™ is a four-phase ritual method to disrupt the language that shaped (and shrunk) us.
1. Decode the Spell
Catch the unconscious words + patterns running the show (eg: “I don’t have time”).
2. Break the Spell
Name and dismantle the old word-bonds + beliefs through embodied rituals (burning, breathing, dancing).
3. Rewrite the Spell
Replace with intentional language that matches soul + truth. This is your new spell.
4. Live the Liberation
Integrate, embody, and ripple the change. Speak it. Share it. Stamp it into your story.
Language is the operating system of our lives…
so here we reclaim our words, our stories, and our worth, one spell-breaking sentence at a time.
Every word you swallow, every label you wear, every story you repeat trains the nervous system and becomes the world you live inside.
Change your words, and you don’t just change your story.
You change everything.
Break the spell. Rewrite your world.
Where You’ll Find The Abracadabra Effect:
In My Writing
It flows through my books, my journals, my letters, my lead magnets. If I write it, I spellcast it, and this method is the undercurrent.
In My Programs
The method is the living spine of Abracadabra, Bitch! and Influential Author , guiding each woman into her own rewrite in books and in life.
In My Life (and yours)
Every conversation, ritual, relationship — I use it daily to catch old spells and speak new ones. You will too.
Want to experience The Abracadabra Effect?
We have a few options in the ethers!
Abracadabra, Bitch! (the book) is still being written (turned out way bigger than I anticipated). I’m living it as I write, which happens with these things, even the books I edit!
Abracadabra, Bitch (the program) is opening soon, which you can waitlist here. Because I crave community, this is what the program is based on so we get to embody it in real time, together.
The Little Dictionary of Distorted Words, Volume One - Reclaimed will be published early 2026 (and so far there are 5 in the series!)
And we have some other things brewing that will happen when the timing is right. The Spellcasters Library will continue to be updated so it’s always worth wandering the aisles there too.
Remember, every spell you rewrite becomes a ripple in the world.
Start with your words, and let the liberation unfold.
Meet Our Founder
Sally Jane Friday
Author, Hot Mess Goddess, Recovering Journalist
Words... my thing
Writing... my therapist
Chocolate... my drug of choice
Stories that shape the world... my f*cking obsession
Hot Mess Goddess began as a reckoning with language rather than a business plan.
Decades as a journalist, editor, copywriter, poet, and storyteller was one thing… untangling the words I unknowingly spoke over myself was another entirely.
Like most of us, I learned early how to sound like I have my life together. I also learned how labels stick, stories repeat, and self-talk becomes identity.
Studying under a neuroscientist, I learned why every word we absorb trains the nervous system. And how every story we repeat shapes behaviour, confidence, and choice. Over time, the words become the walls.
The books, the programs and the Abracadabra Effect were forged from this. And because I couldn’t unknow what I’d learned. I could see how many other women were living inside inherited language that no longer fit who they were becoming.
This sure as shit isn’t about perfection or fixing yourself, it’s about reclaiming the words you live by, and letting your life expand accordingly.
My role here is to walk beside you, name the patterns, and hand you back your voice so you can write, speak, and live from your own truth of what’s really possible.
#RewriteYourWorld
#BreakTheSpell
#RewriteYourWorld #BreakTheSpell
Building a global movement to dismantle the language that caged us… reclaiming our words, our stories, and our worth, one spell-breaking sentence at a time.
Messy is holy, truth is love, and your words are the most beautiful — and powerful — magic you will ever hold.
Welcome to the revolution.
Now let’s rewrite your world.
Want To Connect?
If something here stirred you, shifted you, or asked to be shared, I read every message.