A woman smiling and holding a book titled 'Woman Rise' in a well-lit room with bookshelves, a pink vase, pink flowers, and a stack of copies of the same book on the table.

Turn what you know into the book you’re known for.

You already have the expertise, experience and ideas. It’s time to shape them into a compelling book that builds your authority and sounds unmistakably like you.

Because your story matters.
How you tell it matters even more.

The HMG’s are rewriting the story…

We’re authors, storytellers, messengers and gloriously imperfect humans turning lived experience, hard-won wisdom and wildly important ideas into books and bodies of work that leave a lasting impact.

Because women’s stories have been dismissed, distorted and left unwritten for long enough.

It’s time to reclaim our voices, write the books only we can write, and change what becomes possible for the women who come after us.

We’re here to help you…

  • A closed blue notebook with a brown bookmark lying on a blue surface, next to a clear ballpoint pen with black ink.

    Write Your Book

    Turn the ideas, experience and 17 chaotic notebooks into something you’re proud to put your name on.

    Because in a world where everyone is outsourcing their identity to AI

    Your real voice is the most disruptive thing you own.

    Write (or finish) Your Book
  • Blurred pink gradient background

    Refine Your Book

    Strengthen the structure, clarity and impact of what you’ve written without editing the soul (or your voice) from it.

    Whether it's a scrappy first draft, a half-finished document you've been avoiding for months, or as polished as you can make it on your own, this is where it becomes a book that actually matters.

    Edit Your Book
  • Blurred yellow gradient background

    Find your voice.

    Rewrite the language that taught you to shrink, doubt yourself or question whether your story matters.

    Let's rewrite your world
  • Blurred yellow gradient background

    Bespoke Author Mentorship

    Receive personalised support shaped around your vision, your process and the impact you want it to have.

    The work is precise, deeply personal, and built to honour the vision you came in with.

    Applications only

    Apply Now

Love Notes

Proof that the right words change more than just the page

  • Client Lyndsay Lee shares how Sally’s ethical copywriting guidance transformed their brand voice.

    This woman is a gift!

    Sally’s ability to tell a story and usher someone into a state of connectedness is powerful yet seems incredibly natural. She's able to listen - to your words, desires & energy, & I believe that's what makes her content & feedback SO powerful.

    SJ brilliantly conveys exactly what's needed with her words & I highly recommend her unique style & approach to anyone desiring to deepen the strength of their personal & professional message.

    - Lyndsay Lee

  • Kristen Louise shares how Sally helped her write and edit her manuscript to a published book

    Book genius!

    “Being a first-time author, I had no idea what was involved in bringing my book to life… but Sally certainly did! From the moment my heart said ‘yes’ to working with her… the magic began.

    Sally possesses a unique ability to capture the true essence, heart and soul of your writing rather than simply putting words on a page. Her extraordinary insight and intuition helped me to see parts of my story I couldn’t. She clearly saw and shared my vision, then wholeheartedly ran with it all the way to the finish line.

    I’ll forever be grateful to Sally for walking beside me. Together we transformed my manuscript from a rustic stack of papers to a stunning masterpiece.”

    — Kristen Louise

  • Galactic Alchemist Aveni shares how Sally brings her cosmic wisdom into tangible words and stories, and is helping her write a book.

    Word Magic Queen!

    OMG Sally has helped bring all my galactic wisdom into words that actually make sense to others, and still feel totally me. I don’t know how she does it, but she gets the energy behind the words at the deepest level.

    She manages to write in a way that keeps my magic yet help me get my message out to the women I’m here to serve.

    And now we’re bringing my book to life, I’d be lost without her!

  • Lana Jackson, astrologist shares her success from Sally Jane Friday's word magic

    The energy behind the words is everything!

    I’ve had great success from working with Sally. She was brilliant at drawing my personal flare out of me, and helped me compose my story in a way that I would never have thought of, but summed me up perfectly in my bio. I love her creativity and her attention to the details around me as a business owner my business and my brand. She just gets it so well!

    - Lana Jackson

You already know this matters

Your message needs to be shared. It’s time.

And you know deep in your bones that this belongs in a book.

Because when you share your story, you don’t just tell it… you change what becomes possible for your family, your community, and the women who come after you.

Words aren’t neutral. They shape how you see yourself, how others see you, and what you believe is possible.

But writing a book can feel, well, overwhelming, and even a little chaotic. You're not handing that story over to just anyone. And nor should you. So who the eff am I to help you write your book?

A woman with curly blonde hair smiling while sitting on a wooden bench and writing in a notebook outdoors, with greenery and a large planter in the background.

SallyJane Friday

Recovering journalist, editor, author, publisher + professional spell-breaker.

Journalism taught me how to uncover a story. Copywriting taught me how words shape behaviour. Editing hundreds of thousands of words taught me how to refine one.

I'd become known as a genius at helping other people share their stories, but writing and publishing my own opened up an entirely new realm.

Because having to revisit and actually own all those moments that make up who you are and what you stand for takes courage.

And not owning it just isn't an option for the women I serve.

I’m obsessed with helping women write books that spark their own evolution, because when a woman truly finds her voice, she changes what becomes possible for everyone around her.

I know those long nights you've poured your heart onto the page trying to find the right words matter…

Because writing isn't just a title I sprinkle on my socials. It's my fucking life.

And I'm here to help you write the book that changes everything… for you, your readers, and the women who come after you.

Need somewhere to begin?

EXPLORE THE LIBRARY

  • For the words you live by, and the words you leave behind.

    Something I always wished existed… A library filled with the books, tools, prompts, programs, and conversations that help us think differently, write bravely, and tell truer stories.

    Whether you're finding your voice, writing your book, building your business, or rewriting your author identity, you'll find something here worth taking with you.

    Take what you need.
    Leave with something that changes you.

Enter The Library

The Podcast

A smiling woman with blonde hair, wearing a white top, sitting outdoors with greenery in the background, holding a notebook with a quote on it that says, 'CHANGE YOUR WORDS. CHANGE EVERYTHING.' in bold pink letters.

Be a guest. Speak your magic. Rewrite the airwaves.
Your story matters. Share it on the Hot Mess Goddess Podcast, or listen in to rewrite your world on the go.

Listen To The Podcast

Subscribe to
The Magic Pen.

If words change reality, these notes might change yours.