abracadabra bitch!

Rewrite your words. Rewire your world.

A 12-week journey to dismantle the language that’s been scripting your life & reclaim the words that rule your world

The words you use to describe yourself and your world shape your reality. Language is literally the operating system of our lives, so it’s time to use it intentionally rather than haphazardly like you probably have been your entire life.

Despite how smart, self-aware, and soul-deep in personal growth you are, somehow the old language still loops.

Because they told you words could never hurt. Spoiler alert… they lied. And you’ve been spellcasting all over the place ever since (you’re not the only one, darn it)

“I don’t have time.”
“I should already have this figured out.”
“Those ADHD memes are so me…”

Tiny incantations disguised as self-talk, echoing in your cells, scripting your story, and shaping your life.

“Ugh, can this get any worse?” (Disaster mode: ACTIVATED.)

“I always catch what’s going around!” (Achoo!)

“I have the worst memory…” (Wait, what were we talking about again?

You don’t need another journal prompt. You need a system to decode your story, and the words behind it.

Break the Spell — Join Now!

The Abracadabra Effect

AKA the method based on my book:

  1. Decode the Spell - Spot the distorted language shaping your life.

  2. Break the Spell - Sacred disruption! Shatter patterns with humour, embodiment, and sometimes harsh truth.

  3. Rewrite the Spell - The creation phase. Speak, write, and embody your new story across every area of life.

  4. Live the Liberation - Sweet integration. Speak it. Share it. Build your world with it.

Sounds simple enough, right? But when you put this into practice in real time with me and others in this immersive experience, you won’t just change your words.
You’ll change your frequency, and your life will follow.

A woman in a flowing, multicolored blue and white gown, smiling, standing indoors near a white ornate wall with natural light.

Meet Your Spellbreaker

Sally Jane Friday

Words... my thing

Writing... my therapist

Stories that shape the world... my f*cking obsession

Decades as a journalist, editor, copywriter, poet, and storyteller was one thing… untangling the words I unknowingly spoke over myself was another entirely.

Like most of us, I learned early how to sound like I have my life together. I also learned how labels stick, stories repeat, and self-talk becomes identity.

Studying under a neuroscientist, I learned why every word we absorb trains the nervous system. And how every story we repeat shapes behaviour, confidence, and choice. Over time, the words become the walls.

I couldn’t unknow what I’d learned, and I could see how many other women were living inside inherited language that no longer fit who they were becoming.

Abracadabra, Bitch! was born from that realisation, as a way to expose the hidden language shaping our lives and consciously choose something different.

My role here is to walk beside you, name the patterns, and hand you back your voice so you can write, speak, and live from your own truth of what’s really possible.

The Founding Members Circle

This first round is far more than a launch, it’s a collective ignition.

You’re stepping into the spell’s first casting and I don’t take that lightly. We do the work together.

Founding members receive:

  • 12 weeks of live teaching + integration calls.

  • A copy of The Little Dictionary of Reclaimed Words, Vol 1: Reclaimed

  • Replay Vault + lifetime access to future rounds

  • Our own private community space for reflection and sharing

  • Founding Member Pricing — $1100 or 6 x $222

  • Recognition in the acknowledgments as an Original Spellbreaker — the women who created the first ripple.

Note: The next live round will be $3300 — founding pricing is your thank you for co-creating this.

This Is For You If:

✔ You’ve grown, but old loops still catch you off guard
✔ You love deep work but need structure to apply it
✔ You feel the pull to change your self-talk, story, or signature message
✔ You secretly know you’re here to say something important

Because once you remember your power, you say the words that rewrite your world... and there’s no going back.

✨ Abracadabra, bitch. Let’s begin.

Pay In Full
6 x $222

Love Notes

  • Client Lyndsay Lee shares how Sally’s ethical copywriting guidance transformed their brand voice.

    This woman is a gift!

    Sally’s ability to tell a story and usher someone into a state of connectedness is powerful yet seems incredibly natural. She's able to listen - to your words, desires & energy, & I believe that's what makes her content & feedback SO powerful.

    SJ brilliantly conveys exactly what's needed with her words & I highly recommend her unique style & approach to anyone desiring to deepen the strength of their personal & professional message.

    - Lyndsay Lee

  • Holly Loxton shares how Sally writes epic bios and sales copy

    Energetics of words genius!

    Sally’s impeccable words and their energy have been an asset to my business. She really gets to the heart of who I am and what I do, and conveys exactly the message I want but didn’t know how to say.

    She has helped me create ads that sell without the sleaze, and an EPIC bio that I use to introduce myself for every podcast and speaking event I do!

    Thank you for you talent and passion, it’s helped me reach so many more people!

    - Holly Loxton

  • Galactic Alchemist Aveni shares how Sally brings her cosmic wisdom into tangible words and stories, and is helping her write a book.

    Word Magic!

    OMG Sally has helped bring all my galactic wisdom into words that actually make sense to others, and still feel totally me. I don’t know how she does it, but she gets the energy behind the words at the deepest level.

    She manages to write in a way that keeps my magic yet help me get my message out to the women I’m here to serve. And now we’re bringing my book to life, I’d be lost without her!

  • Lana Jackson, astrologist shares her success from Sally Jane Friday's word magic

    The energy behind the words is everything!

    I’ve had great success from working with Sally. She was brilliant at drawing my personal flare out of me, and created my bio in a way that I would never have thought of, but summed me up perfectly. I love her creativity and her attention to the details around me as a business owner my business and my brand. She just gets it so well!

    - Lana Jackson

FAQ

  • September 2026

  • Absolutely. You’ll have lifetime access to all material and community discussions.

  • $3300

  • This is exactly why you are, because readiness is a spell we break by saying yes.

    Abracadabra bitch.