Every Word is a Wand. Every Story is a Spell.

For multi-passionate women who’ve walked through fire and emerged with messy hair and a fierce heart.

Here we reclaim our words, break their old spells, and turn our stories into legacies. If you’re ready to share your story or rewrite the ending, we’ll hand you the mic, the pen, the tools and the community to #RewriteYourWorld.

A woman sitting on the grass outdoors, smiling at the camera, wearing a blue denim shirt and a light pink skirt, with the text overlay saying 'she let the words spill from her lips.'
Start Breaking Spells

  • Hot Mess Goddess is a global movement to dismantle the language that caged us, because when you change your words, you don’t just change your story. You change everything.

    Here, we wear our contradictions like a crown. Our holy mess, our poetic rebellion, our sacred chaos. We're dreamers and doers, we crave community and solitude. We’re sassy enough to say what we mean, soft enough to say it with love. And we want to be seen on our terms, not in polished perfection.

ENTER THE SPELLBREAKER’S LIBRARY

  • Where words become spells, stories create legacies, and your voice holds power.

    Something I always wished existed… a library where we can dismantle the language that caged us, and reclaim our words, our stories and our worth, one spellbreaking sentence at a time.

    Surprise little bonuses are added from time to time, and there’s a growing community obsessed with the linguistic sorcery inside the Spellcaster’s Library.

Enter The Library
  • A woman with blonde, curly hair smiling and holding a notebook with a pen, sitting outdoors near a large planter and greenery, with text bubble reading "Hot Mess Goddess" and "sallyjone friday"

    The Podcast

    Dive into unfiltered convos and word-magic stories from rebels rewriting their worlds.

    Listen In!
  • Stack of printed booklets titled "Woman Rise," featuring abstract watercolor art of a woman's face on the cover, placed on a wooden table with candles and a small plant nearby.

    Hot Mess Goddess Press

    Publishing books, journals, planners, and making full use of our stationary addiction.

    HMG Press

Love Notes

  • Client Lyndsay Lee shares how Sally’s ethical copywriting guidance transformed their brand voice.

    This woman is a gift!

    Sally’s ability to tell a story and usher someone into a state of connectedness is powerful yet seems incredibly natural. She's able to listen - to your words, desires & energy, & I believe that's what makes her content & feedback SO powerful.

    SJ brilliantly conveys exactly what's needed with her words & I highly recommend her unique style & approach to anyone desiring to deepen the strength of their personal & professional message.

    - Lyndsay Lee

  • Holly Loxton shares how Sally writes epic bios and sales copy

    Energetics of words genius!

    Sally’s impeccable words have been an asset to my business. She has helped me create ads that sell without the sleaze, and an EPIC bio that I use to introduce myself for every podcast and speaking event I do!

    She really gets to the heart of who I am and what I do, and conveys exactly the message I want but didn’t know how to say.

    Thank you for you talent and passion, it’s helped me reach so many more people!

    - Holly Loxton

  • Galactic Alchemist Aveni shares how Sally brings her cosmic wisdom into tangible words and stories, and is helping her write a book.

    Word Magic!

    OMG Sally has helped bring all my galactic wisdom into words that actually make sense to others, and still feel totally me. I don’t know how she does it, but she gets the energy behind the words at the deepest level.

    She manages to write in a way that keeps my magic yet help me get my message out to the women I’m here to serve. And now we’re bringing my book to life, I’d be lost without her!

  • Lana Jackson, astrologist shares her success from Sally Jane Friday's word magic

    The energy behind the words is everything!

    I’ve had great success from working with Sally. She was brilliant at drawing my personal flare out of me, and created my bio in a way that I would never have thought of, but summed me up perfectly. I love her creativity and her attention to the details around me as a business owner my business and my brand. She just gets it so well!

    - Lana Jackson

A woman with blonde hair wearing a light blue shirt, sitting outdoors on grass and smiling, holding a notebook.

Sally Jane Friday

Founder, Author, Recovering Journalist

Words... my thing

Writing... my therapist

Chocolate... my drug of choice

Exposing Word Magic... my f*cking obsession

I’ve spent decades studying words and language — as a journo, copywriter, poet, editor, etymologist (that’s a thing) and as a woman untangling the spells I unknowingly swallowed along the way. Now, I’m on a mission to expose the manipulation, reclaim the words that caged us, and spark a movement to rewrite our world.

Because every word you speak, think, or scribble on a page is shaping your world. And when you reclaim them? You don’t just change your story. You empower your family, community, and generations to come, one spell-breaking sentence at a time.

OMG YES TELL ME MORE!

#RewriteYourWorld

#BreakTheSpell

#AbracadabraBitch

#RewriteYourWorld #BreakTheSpell #AbracadabraBitch

Abracadabra, Bitch!

Sign up to break spells in your inbox.