abracadabra bitch!
Rewrite your words. Rewire your world.
I posted about Influential Author the other day and discovered the landing page I'd spent ages writing had a typo.
In the freaking headline. Yep, Infuential Author 🤦♀️
Which is mildly ironic when you're an editor fixing this stuff for others.
But also proof that we all need someone else's eyes on our writing. Read something often enough and your brain starts filling in what it expects to see.
It also sparked some really lovely conversations, and reminded me how many people are sitting on a book idea that feels overwhelming before it's even begun.
And I get it.
When we think about writing a book, our brains skip straight to ISBNs, Amazon, editing, covers, marketing... all the things.
But none of that is actually the first step.
The first step is meeting the book.
I used to run guided cacao writing journeys, and a few people asked if I'd bring them back because somehow it all felt simpler afterwards.
So I am.
Unwritten is a 90-minute online circle where we'll slow down, breathe, and I'll guide you into the place where your book has been quietly waiting for you.
Cacao, tea, wine... bring whatever feels like comfort. Just maybe leave the tequila until we've met your book.
No pressure. No pitches. No pretending you need to know exactly what you're writing before you arrive.
You'll leave having met your book, and with a keepsake document capturing everything that came through for you in the room.
Your $44 is credited towards any future offer until 31 December. If you've been thinking about joining Influential Author, that also means you can stack it with the current half-price launch until 12 July.
I'm holding just two circles in July because I want to keep them intimate.
✨ Saturday 4 July | 12pm AEST
✨ Wednesday 8 July | 7pm AEST
If there's been a book quietly following you around for years, maybe it's time you met it.
$44 to attend. Payment link in the comments.
Sounds simple enough, right? But when you put this into practice in real time with me and others in this immersive experience, you won’t just change your words.
You’ll change your frequency, and your life will follow.
Meet Your Spellbreaker
Sally Jane Friday
Words... my thing
Writing... my therapist
Stories that shape the world... my f*cking obsession
Decades as a journalist, editor, copywriter, poet, and storyteller was one thing… untangling the words I unknowingly spoke over myself was another entirely.
Like most of us, I learned early how to sound like I have my life together. I also learned how labels stick, stories repeat, and self-talk becomes identity.
Studying under a neuroscientist, I learned why every word we absorb trains the nervous system. And how every story we repeat shapes behaviour, confidence, and choice. Over time, the words become the walls.
I couldn’t unknow what I’d learned, and I could see how many other women were living inside inherited language that no longer fit who they were becoming.
Abracadabra, Bitch! was born from that realisation, as a way to expose the hidden language shaping our lives and consciously choose something different.
My role here is to walk beside you, name the patterns, and hand you back your voice so you can write, speak, and live from your own truth of what’s really possible.
The Founding Members Circle
This first round is far more than a launch, it’s a collective ignition.
You’re stepping into the spell’s first casting and I don’t take that lightly. We do the work together.
Founding members receive:
12 weeks of live teaching + integration calls.
A copy of The Little Dictionary of Reclaimed Words, Vol 1: Reclaimed
Replay Vault + lifetime access to future rounds
Our own private community space for reflection and sharing
Founding Member Pricing — $1100 or 6 x $222
Recognition in the acknowledgments as an Original Spellbreaker — the women who created the first ripple.
Note: The next live round will be $3300 — founding pricing is your thank you for co-creating this.
This Is For You If:
✔ You’ve grown, but old loops still catch you off guard
✔ You love deep work but need structure to apply it
✔ You feel the pull to change your self-talk, story, or signature message
✔ You secretly know you’re here to say something important
Because once you remember your power, you say the words that rewrite your world... and there’s no going back.
✨ Abracadabra, bitch. Let’s begin.
Love Notes
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![Client Lyndsay Lee shares how Sally’s ethical copywriting guidance transformed their brand voice.]()
This woman is a gift!
Sally’s ability to tell a story and usher someone into a state of connectedness is powerful yet seems incredibly natural. She's able to listen - to your words, desires & energy, & I believe that's what makes her content & feedback SO powerful.
SJ brilliantly conveys exactly what's needed with her words & I highly recommend her unique style & approach to anyone desiring to deepen the strength of their personal & professional message.
- Lyndsay Lee
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![Holly Loxton shares how Sally writes epic bios and sales copy]()
Energetics of words genius!
Sally’s impeccable words and their energy have been an asset to my business. She really gets to the heart of who I am and what I do, and conveys exactly the message I want but didn’t know how to say.
She has helped me create ads that sell without the sleaze, and an EPIC bio that I use to introduce myself for every podcast and speaking event I do!
Thank you for you talent and passion, it’s helped me reach so many more people!
- Holly Loxton
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![Galactic Alchemist Aveni shares how Sally brings her cosmic wisdom into tangible words and stories, and is helping her write a book.]()
Word Magic!
OMG Sally has helped bring all my galactic wisdom into words that actually make sense to others, and still feel totally me. I don’t know how she does it, but she gets the energy behind the words at the deepest level.
She manages to write in a way that keeps my magic yet help me get my message out to the women I’m here to serve. And now we’re bringing my book to life, I’d be lost without her!
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![Lana Jackson, astrologist shares her success from Sally Jane Friday's word magic]()
The energy behind the words is everything!
I’ve had great success from working with Sally. She was brilliant at drawing my personal flare out of me, and created my bio in a way that I would never have thought of, but summed me up perfectly. I love her creativity and her attention to the details around me as a business owner my business and my brand. She just gets it so well!
- Lana Jackson
